CBU Brings on New Partnership by Andrew Shortall - City News Group, Inc.
View Upcoming Events View Your Local Sales

Community Calendar

◄ OCTOBER ►
S M T W T F S
27 28 29 30 01 02 03
04 05 06 07 08 09 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
View Events
Submit Events
directory

CBU Brings on New Partnership

By Andrew Shortall, Community Writer
March 8, 2017 at 04:22pm. Views: 64

RIVERSIDE>> California Baptist University announced a multiyear integrated athletic marketing and campus-wide relationship with PepsiCo. The agreement is the second founding level partnership for the university's new 5,050-seat events center. "We are thrilled to partner with PepsiCo," said Dr. Ronald L. Ellis, CBU President. "From the beginning of our discussions, it was clear that they were the right partner for our university. Their commitment to quality, variety and innovation is tremendous. We genuinely appreciate their support." Dr. Micah Parker, Director of Athletics, said it is an unprecedented integrated partnership for CBU. "To have PepsiCo brands, including Gatorade, G-Series and Aquafina as part of our student athletes' day-to-day performance training program and as a founding level partner with our new events center is a perfect fit," Parker said. "They will bring an amazing energy to our athletic contests, rivalries and new events center as our video board partner." The university-wide partnership provides for a number of PepsiCo brands to be incorporated into the daily lives of thousands of students who dine at CBU's six food service venues. Brands such as Starbuck's ready-to-drink coffee beverages, Lipton Iced Tea, Ocean Spray, Tropicana juices and Muscle Milk will be featured in the CBU's nationally acclaimed food service program, led by Provider Hospitality CEO, Rodney Couch, who orchestrated the partnership along with Micah Fuller, Associate Athletic Director for Marketing.

Related Articles

Photo Courtesy of: City News Group

By Ruby Stephenson, Community Writer

October 7, 2026 at 10:47am. Views: 917

Moreno Valley fire officials keep a watchful eye on dry vegetation near local neighborhoods as fall inspections focus on reducing wildfire hazards and helping residents protect their homes before dangerous conditions arise. Red more on how to stay compliant and keep hazards at bay...

Photo Courtesy of: AI-generated by ChatGPT

By Hattie Strong, Community Writer

October 14, 2026 at 11:06am. Views: 585

An emergency preparedness representative speaks with a family at an outdoor earthquake safety information booth. A large Great California ShakeOut banner and displays explaining earthquake safety are visible beside emergency supplies, including a backpack, flashlight, water, and first-aid kit

Photo Courtesy of: AI-generated by ChatGPT

By Stella Pierce, Community Writer

November 30, -0001 at 12:00am. Views: 230

Young adults speak with a female public health outreach worker at an outdoor information table beside a mobile health services vehicle. Educational brochures and health resources are displayed, with a youth center building in the background.

Photo Courtesy of: AI-generated by ChatGPT

By William Cortez, Community Writer

October 14, 2026 at 11:03am. Views: 664

A healthcare worker assists a resident during a community health outreach event. San Bernardino County's Wellness on Wheels program offers testing and preventive health resources at locations throughout the city.

Photo Courtesy of: AI-generated by ChatGPT

By Amanda Spencer, Community Writer

October 14, 2026 at 11:03am. Views: 528

A female safety instructor demonstrates how to secure a young girl in a child car seat while the child's mother and older brother watch beside an open vehicle door. A child car seat safety education banner is visible in the background.

Photo Courtesy of: City News Group

By William Cortez, Community Writer

October 14, 2026 at 11:03am. Views: 641

Redlands Police uniform patch beside a ceremonial police cap, framed recognition plaque, and white flowers. Police patrol vehicles, American and California flags, and a police department building appear in the background at sunset, symbolizing Police Chief Rachel Tolber's retirement after 28 years of service.

Photo Courtesy of: AI-generated by ChatGPT

By Stella Pierce, Community Writer

October 14, 2026 at 11:03am. Views: 372

Festive University of Redlands Homecoming celebration, with alumni, students, and families gathered on campus wearing maroon Bulldogs apparel. A bulldog mascot greets attendees while cheerleaders and a marching band perform near decorated tents and balloons, with university buildings and mountains in the background.

Photo Courtesy of: AI-generated by ChatGPT.

By Stella Pierce, Community Writer

October 14, 2026 at 11:03am. Views: 564

Redlands Planning Commission meeting, with commissioners seated at a council dais as a presenter discusses proposed development plans. Maps, architectural renderings, American and California flags, and a City of Redlands emblem appear in the background while community members observe the proceedings.

Photo Courtesy of: AI-generated by ChatGPT

By Amanda Spencer, Contributing Writer

October 14, 2026 at 11:03am. Views: 602

Image depicting visitors entering the Museum of Redlands beneath a banner announcing its October 24 opening. The historic-style building features cream-colored columns, vintage photographs, landscaped gardens, and mountains in the background, symbolizing 26 years of community efforts to preserve Redlands history

Photo Courtesy of: AI-generated by ChatGPT

By Hattie Strong, Community Writer

October 14, 2026 at 11:03am. Views: 721

A resident and a volunteer wearing a reflective safety vest place an old wooden cabinet into a large blue disposal container. Other volunteers and residents unload household items from vehicles at an outdoor collection site, with mountains in the background

Photo Courtesy of: AI-generated by ChatGPT

By Stella Pierce, Community Writer

October 14, 2026 at 11:03am. Views: 592

Outdoor internet access can help residents complete schoolwork, search for employment and stay connected while enjoying Moreno Valley's public spaces.

Photo Courtesy of: AI-generated by ChatGPT

By William Cortez, Community Writer

October 14, 2026 at 11:03am. Views: 636

An older man practices walking between parallel bars while a female physical therapist in navy-blue scrubs provides support in a bright rehabilitation center. Exercise equipment and other patients are visible in the background.

--> -->