“Getting from No to Go: Negotiation Musts for Marketers”

The American Marketing Association Inland Empire chapter will be hosting an interactive business networking and educational event on “Getting from No to Go: Negotiation Musts for Marketers” on Thursday, June 19, 2014 at the Victoria Club located at 2521 Arroyo Drive, Riverside, CA 92506 from 11:30 a.m. through 1 p.m. In business, the ability to be an effective negotiator can make the difference between success and failure. Here, you’ll learn techniques to better influence business associates, vendors, customers and colleagues in any setting. During this interactive session, leadership and management expert Cassie Hoag will share a proven step by step negotiation process that will help attendees achieve the best outcome and create win-win, productive relationships. Cassie Hoag has a track record of excellence in leadership roles within companies of all sizes: from start-ups and turnarounds to Fortune 500 players in the healthcare, technology and retail sectors. She has served on several for-profit and not-for-profit boards, most notably as President of the National Association of Women Business Owners Orange County chapter, where she had previously been named that organization's "Entrepreneur to Watch." Cassie graduated from University of Delaware. The American Marketing Association-Inland Empire (AMA-IE) is the marketing authority for marketing professionals and businesses in Riverside and San Bernardino counties. The AMA-IE is part of the American Marketing Association, the largest marketing association in North America. The AMA-IE mission is to help our members develop professionally through educational programs and networking events, as well as providing opportunities to businesses to grow their businesses through educational programs and obtaining highly qualified marketing professionals for their staffs. For more information, please visit www.ama-ie.com and follow us at https://twitter.com/InlandEmpireAMA Pre-registration for the event is $25 for members of the American Marketing Association, American Ad Federation and Public Relations Society of America and $35 for non-members. $40 will be charged to those who show up at the door. Register at www.ama-ie.com and receive free lunch with purchase.